Archive for Podcasting
Nov
25
Introduction to Podcasting
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You've heard about podcasting and may have wondered just what it is, how to enjoy it, or how to take advantage of it.
In its simplest definition, podcasting is the publishing of audio programming to be distributed by the Internet and listened to at the listener's discretion.
A slightly more comprehensive definition would be:
Podcasting is a method of publishing audio broadcasts via the Internet, that allows users to subscribe to a regularly updated feed of new files. Podcasting is unlike most other online media because of its subscription model. Podcasting usually uses a feed (such as RSS) to deliver an enclosed file, although not all podcasts require subscription.
Podcasting enables independent producers to make syndicated "radio shows," and gives broadcast radio programs a new distribution method but it also offers much more. While named for the iPod, any digital audio player or computer with audio playing software can play podcasts.
The same technique can deliver video files as well although this use is not yet popular (we'll see what happens when Apple introduces the video-capable iPod model!).
The Fastest-Growing Media Format in Eons
Podcasting is one of the hottest technology and marketing buzzwords today, and it has leapt from total obscurity to media headlines in the span of less than 18 months!
In its essence, podcasting is a method of disseminating information, usually but not always audio information like music and spoken word materials, through a method similar to RSS, or .really simple syndication, which regular readers of our reports already are familiar with.
Though discussed as far back as 1999 as a programming concept for Compaq's first hard-disk audio file player (Personal DJ and Personal Jukebox), Podcasting as it is now known was actually pioneered in June 2003 by an Internet publisher and radio programmer.
The programmer used RSS methods to grab a collection of audio files, aggregate them into a 'program' and make this available for download in an mp3 type of format. A global phenomenon was born.
By fall of 2003 the methodology spread to the world of blogging and universities, and shortly thereafter the word was coined and Internet radio, which had been around in various formats for a decade, was about to be completely transformed along with the music business due to the instant success and near-ubiquity of the Apple iPod.
By late 2004 Podcasting, a portmanteau combining iPod and broadcasting was all the rage, with everyone from media companies to small entrepreneurs to Apple itself trying to get on the bandwagon.
Dave Clark has many years experience writing articles, he has also written many books, and is well known in the industry. Dave currently has many projects he is working on, he is also on the board of directors for Cushy Sofa a manufacturer and online retailer of Memory Foam Pillows, Memory Foam Sofas, Memory Foam Toppers, Buy your Memory Foam Sofa Beds direct from the manufacturer
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Jul
07
How To Understand Podcasting
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If you were to ask someone on the street what podcasting is, most of them will not have any idea what you are talking about. They will ask if you said "broadcasting." You might explain to them that it is a special audio file that you can listen to on your MP3 player. But even then you would not be doing it justice. Here are some other ways of understanding what podcasting is.
Do you remember your childhood when the people in your household fought over the sections of the newspaper that had been delivered to your door? If you can imagine that same newspaper, rather than being delivered in one section to your front door, but being packaged up in individual sections for each member of your family, with the sections that are not read left out completely.
That is one way to think of podcasting: the information that you are interested in delivered to you, without the stuff you don't want. Some people have called podcasting TiVo radio.
Another way to think of podcasting is like a radio program that is only about your specific interests and when you click the link or synchronize your MP3 player with your computer, it gets downloaded to you automatically.
It’s like you’re the owner of the radio station. You tell the DJ what you want to hear and they’ll play it for you. All news? All sports? Regular updates on the financial markets? Entertainment news? Information on your industry? No problem, it’s all at your personal DJ’s fingertips and in moments it’s playing in your ears.
And a third way to think of podcasting is a targeted audio program for businesses to add value to their customers and prospects, and for organizations to pass information on to their users.
However you think of podcasting, other people will still give you a funny look because it is still in its infancy. In fact, the term ”podcasting“ was only coined in 2004! It won’t be long, though.
All the best for your online success
Written by Darryl Power editor of Podcasting for profit
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