Podcasts Create a Value Added Service to Your Online Marketing Strategies

Podcast is a popular term often heard in conjunction with the internet. Do you know what this is and what it can do for your online business?

Description

A podcast allows you to create a personal touch to assist in explaining what your business has to offer. A podcast is an mp3 audio download from your website with a message recorded that allows your target audience to listen to specific issues in which they are interested.

Value Added Service

Podcasts are an ingenious way to offer a value added service to your target audience as well as promoting your company's name. For example, if your company is selling vitamin supplements, you could record some health tips or any type of health information that would be of interest to this type of audience. You can include your company's name or product in this podcast. Anyone can download this to their computer or mp3 player and listen to it at any time. By doing this, your company's name will stand out in their mind when they want to buy vitamin supplements because you have provided this service to them free of charge. In addition, they will continue to return to your site for additional information.

Advantages over Text

Podcasts have a distinct advantage over text based information in two ways:

1) With so much information on the internet, it is very difficult to attract attention and communicate effectively. Users want to find information quickly, and they can easily become bored by reading text.

2) They create a personal contact for the user. It is a personalized voice explaining something to them versus the traditional text that forces the user to sometimes search through volumes of text to find what they need to know. If done correctly, they are quite simply more interesting.

Creating Podcasts

The contents are only as limited as your imagination. You can record your own messages or many companies hire a professional speaker to host the program. Many radio DJ's are available for this service. These professional speakers can interview the business owner or another professional within a specific industry. As with any advertising, the more professional it sounds the bigger audience it will attract. If you have ever seen a television infomercial, you should be able to grasp the main concept of this. The costs may vary so it is a good idea to check around for the best prices.

How Popular is it?

It has been reported that as many as 18.5 million people in the U.S. in 2007 listened to podcasts. This is one of the fastest growing methods of online marketing. The numbers of listeners are greatly increasing with a prediction there will be 65 million by 2010. Why not jump ahead of the competition and be the first to enjoy the incredible benefits that podcasting can create for your online business?

Brad Lessard is the owner of EbizCommando, an online membership site specializing in helping people develop the fundamental building blocks of a successful internet business.

For more information please visit http://www.ebizcommando.com

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